GEO · AI search visibility · Malaysia
Janice Pang
Founder of EasyFound
When customers ask AI for a business like yours, which names come back, and why? I research how AI answer engines decide which businesses to recommend, and help Malaysian businesses become one of them.
73 published studies · English, Bahasa Malaysia, 中文 · EasyFound tracks 6 AI engines
Asked in Bahasa Malaysia, ChatGPT still searched the web in English 87% of the time.
135 answers · English, Bahasa Malaysia, Mandarin · Malaysia
Why I started EasyFound
Why EasyFound exists
01 · The shift
Customers stopped searching. They started asking.
They used to type “dentist PJ” and scroll a list of links.
Now they ask ChatGPT a full question, and get a few names back.
Before · search box
Now · a question to AI
Can you suggest a good dentist in PJ? My son is scared of dentists.
02 · The gap
The answer happens where owners can’t see it.
Ten links became three names, in a private chat.
If yours isn’t one of them, you never find out why.
Most owners I meet know it matters. They just don’t know where to start.
AI answer · seen only by the customer
Here are a few dentists in PJ that are good with children:
03 · How I got here
I wanted to know how search really decides.
I helped take a company I worked with to #1 in search within a few months.
What stayed with me was how it works underneath.
So when AI answers arrived, I started testing them: question by question, language by language.
04 · The bridge
So I built EasyFound to close that gap.
A tool that shows businesses what AI actually says about them, across six AI engines and three languages.
And helps them become one of the names it recommends.
The belief behind EasyFound
Every business deserves to be known for what it does best.
At a glance
Janice Pang
Janice Pang is the founder of EasyFound, a GEO and AI search visibility tool by EasyBuzz Sdn Bhd, based in Malaysia.
She works with businesses in Malaysia and beyond. EasyFound tracks six AI engines (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode) in English, Bahasa Malaysia and Mandarin.
- Role
- Founder, EasyFound
- Company
- EasyBuzz Sdn Bhd
- Based in
- Malaysia
- Field
- GEO (generative engine optimisation), AI search visibility
- Languages researched
- English, Bahasa Malaysia, Mandarin
- Published studies
- 73
Why I research
“Best” looks different in every business.
What AI needs to see changes by industry, question, city and language. So I study each one on its own terms.
Every industry is judged differently.
For IT firms, ChatGPT repeated location and response times. For factories, it looked for certificates.
See the study →The questionThe details change the answer.
Ask for late-night or halal nasi lemak, and smaller stalls get named.
See the study →PlaceEvery city is its own market.
The same question in KL, Penang and JB named almost entirely different businesses.
See the study →LanguageLanguage changes the search.
Asked to recommend in Chinese, ChatGPT still searched in English almost every time.
See the study →Every study answers one question: what does AI need to see to know what this business does best?
- Dated
- Repeated, not one-off
- Open data
Research
The lab notebook.
Every study states its method and date. Those marked Data come with a downloadable dataset. How the checks work is on the method page.
Does ChatGPT know businesses in Sabah and Sarawak?
Read the study →
We asked ChatGPT for the best nasi lemak in KL. Where did its answers come from?
Read the study →
Can I get recommended by ChatGPT when customers ask in Chinese?
Read the study →- Can ChatGPT read my online store?Data
- Can an AI-written article get cited by ChatGPT?Data
- If I publish a new blog post today, how long before AI tools find it and cite it?Data
- Does a .my domain help ChatGPT recommend my business?Data
- Does llms.txt help ChatGPT find my business?Data
- What questions should I ask ChatGPT to see if it recommends my business?Data
- What sources does ChatGPT cite most?Data
- Does ChatGPT search the internet, or answer from memory?Data
Get in touch
Media, speaking and research enquiries
For interviews and expert comment on AI search, talks and panels, or help with how your business shows up in AI answers. Email me directly; data and methods for every study are available on request.