If I update my pricing page, how long until ChatGPT, Gemini and Perplexity show the change?

There's no set time. ChatGPT, Gemini and Perplexity don't publish how long they take to show a change to an existing page, and on our own website their search crawlers re-read only a few changed pages in the days after we changed them. An answer can still show your change sooner if the AI opens your page live while answering.

Say you raise your aircon servicing package on Monday and a customer asks ChatGPT about it on Wednesday. In our server logs, ChatGPT's search crawler came back for 6 of our 87 page changes (about one in fifteen) before the page changed again or our logs ended. This is a living check: we plan to re-run it weekly and log each result at the end of this page.

How long do ChatGPT, Gemini and Perplexity take to show a change to my website?

None of the three companies gives a timetable for a changed page. Each answer engine reads the web through its own crawler, and each says something different about timing:

Google's AI features need the page "indexed and eligible to be shown in Google Search with a snippet"³, so a change reaches them through Google's index, as our new-page timeline explains for Gemini too⁴. Google doesn't say how the Gemini app chooses between a live search and what the model already learned.

What an AI learned in training, rather than from a search, generally changes only when the model is updated. So a question answered without a web search can repeat an old price long after you've changed it.

How often did AI crawlers re-read our pages after we changed them?

AI search crawlers rarely came back to a page soon after we changed it. Between 2 and 5 October 2026 we made 87 changes to 47 existing pages on easyfound.co. Most were small. Half (44) added a single internal link, and 26 more shortened a summary. The rest rewrote an opening (14) or corrected facts or the homepage headline. We then checked every request to our server for a re-read before the page changed again or our logs ended on 6 October.

Read "0" as "not within the time we watched", not "never". Each change was watched only until the page changed again or our logs ended, from under two hours to about four days. The link changes got two days at most. Cloudflare serves some requests from its cache without reaching our server, so every count here is a minimum. PerplexityBot and Claude-SearchBot sent no request that reached our server in the 11 days of logs we hold, from 25 September to 6 October. Those logs have no gap longer than three hours.

When ChatGPT's crawler did come back, it was quick. After we rewrote the openings of 14 articles on 2 October, it re-read 4 of them within about a day, the fastest in under two hours. Then it went quiet: from late on 3 October (UTC) it fetched no article page for about two and a half days, only our robots.txt.

Googlebot came back for its four changes within a day each. Our reading is that both crawlers revisit pages on their own schedule, and our edits didn't seem to bring them back sooner. Bing matters a little too, because OpenAI uses Bing in part for ChatGPT search, and Bing's crawler re-read none of these changes.

Why can ChatGPT or Perplexity show my update before their crawlers come back?

ChatGPT and Perplexity can open your page live while answering a question, and a live visit reads the current version. OpenAI says that when users ask a question, ChatGPT "may visit a web page with a ChatGPT-User agent"¹. Perplexity says Perplexity-User "might visit a web page to help provide an accurate answer"⁵.

We saw one such visit in our window. ChatGPT-User fetched our homepage about 14 hours after we changed its headline. We can't tell whether a customer's question or one of our own ChatGPT tests triggered it.

You can't trigger these visits for your customers. That's one reason the same question can show your new price one day and the old one the next.

This is different from a brand-new page, where the first job is getting found at all; our new-page timeline covers that.

What can't our logs tell me about how AI picks up website changes?

• Other websites. This is one small site over a few days. A busy site with many links to it may be re-read more often.
• What the answers said. A re-read isn't an answer. Our live re-check of ChatGPT and Gemini answers hasn't run yet; the update log below says why.
• Every route in. We only see requests that reached our server. Google and Bing can also learn about a page in other ways.

How do I get ChatGPT, Gemini and Perplexity to pick up my pricing page change faster?

You can't set the date, but you can make sure the next visit sees one clear, current version.

1. Request EasyFound's free check. See which version of your details ChatGPT gives customers today, then go through it with us on a free call.
2. Remove the old price everywhere you control. Check your other pages, PDF price lists, Facebook posts and directory listings. An AI that can't reach your updated page can still quote any of them.
3. Change your page's "last updated" date when the facts change. Google says it uses a sitemap's last-modified date (lastmod) if it's "consistently and verifiably" accurate⁶. Only two of the 46 articles we changed moved that date.
4. Ask Google to re-crawl the page with Search Console's URL Inspection tool. Google says this doesn't guarantee inclusion, and asking twice won't make it faster.
5. Re-check the answer after a week, not the next morning, with the same customer questions each time. Keep a simple change log so you know which version you're looking for.

EasyFound, an AI SEO service for Malaysian businesses, checks six AI tools in English, Malay and Chinese and finds where an old detail is still being picked up. The free check is below.