What does ChatGPT repeat from your website when it recommends you?
EasyFound · · 8 min read
Mostly two things: what you do and where you are. In our Malaysian tests across eleven kinds of business, ChatGPT said one or both almost every time it named a business and linked its website. The next fact depended on the trade, such as delivery for shippers or the doctors for clinics. Write those facts plainly on your own pages.
When ChatGPT recommends a business and links its website, it mostly repeats two facts from it: what the business does and where it is. In our Malaysian tests across eleven kinds of business, it said at least one of the two in nearly every such recommendation. Prices, hours and reviews came up far less.
Which facts does ChatGPT repeat from a business's website when it recommends it?
ChatGPT repeated what the business does and where it is far more than anything else. We read every time it named a business in nine of our saved tests and coded what it said about each one. In 655 of those namings, the link next to the name was the business's own website. Only 16 of them said neither what the business does nor where it is.
| What ChatGPT said about the business | Share of namings |
|---|---|
| What it does or sells | 93% |
| Where it is, or the areas it covers | 70% |
| Licences, certificates or official partner status | 14% |
| Delivery or shipping terms | 12% |
| Who does the work, such as the doctor | 10% |
| A price, fee or free trial | 9% |
| Opening hours or response time | 6% |
| Years in business, clients or awards | 5% |
| Languages it serves in | 4% |
| Reviews or ratings | 1% |
The lines were short: a name, a town, what the firm makes or fixes, then the link.
Does what ChatGPT repeats from your website depend on your industry?
What a business does came up in most own-site namings in every industry we tested, and where it is in most industries. The next fact changed with the trade. Our reading: it was usually the one that trade's buyers worry about most. Each row links to the full test.
| Industry | Next most repeated fact (namings) | Full test |
|---|---|---|
| Freight forwarders | Delivery terms, such as transit time or areas covered (46 of 58) | Freight |
| Malaysian products for Singapore and Indonesia | Whether it ships there (26 of 46) | Cross-border |
| Local products bought online | How to order (10 of 16) and delivery (8 of 16) | Online stores |
| Aesthetic and skin clinics | The doctors (63 of 136) | Clinics |
| Electronics manufacturers | Certificates such as ISO (31 of 85) | Manufacturers |
| IT support companies | Hours or response time (20 of 63) | IT support |
| WhatsApp chatbot builders | Languages (26 of 81) and prices (24 of 81) | Chatbots |
| Renovation contractors | Prices (7 of 56) | Renovation |
| Solar installers | Years or projects done (4 of 20) | Solar |
| Accountants and company secretaries | Licences or registrations (5 of 63) | Accounting |
| Local shops and services | Hours, contact or prices (a few each, of 31) | Local services |
The small rows, such as solar and online stores, are examples rather than trade averages.
Why does ChatGPT rarely repeat reviews or prices from a business's website?
ChatGPT rarely mentioned reviews when the link was the business's own site. We counted any remark about reviews: a rating, a review count or wording such as "well reviewed". Only 9 of the 655 own-site namings had one (CSV).
When the link was a directory, a listing or Google Maps, about one in three did. Our reading: reviews mostly reach ChatGPT from other pages. This is the own-site slice of our no-reviews coding, which found ChatGPT said nothing about reviews in about nine in ten namings of any kind.
Prices depended on the question. When the customer's question mentioned price, cost or budget, ChatGPT repeated a price in about one in four own-site namings. Otherwise it was about one in sixteen. One chatbot pricing question gave a third of the price mentions, but the gap held without it.
Our reading: it repeats what the question needs and what the page states plainly, which is why we write prices as text.
Google gives the same advice for its own AI features. Its checklist includes "Making sure that important content is available in textual form"1.
What can't our tests tell me about what ChatGPT repeats from my website?
- Whether every fact came from the linked page. We coded what ChatGPT wrote next to the link, not a check of each page, and a link can sit beside facts from elsewhere.
- Why it picked one business over another. We saw who got named and what was said, not who was left out.
- The ChatGPT app, other dates and other questions. These were API answers to buying questions, mostly "who should I use" questions, from late September and early October 2026.
Which facts should I state plainly on my website so ChatGPT can repeat them?
Your website already decides most of what ChatGPT says about you. Start by checking what it says today, then put these facts in plain text, near the top of the pages they belong to:
- See what ChatGPT says about your business. Ask it, while logged out, what a customer looking for a business like yours would ask, such as "Can you recommend a reliable IT support company near PJ for a 20-person office?" Then go through it with us on a free call.
- What you do, one service per line, in your customers' words: "aircon chemical wash", "PCBA box build", "acne scar treatment".
- Where you are and every area you cover, by name: the town, the mall, the industrial park, and the neighbourhoods or states you serve.
- The fact your trade is judged on. Check the table above: delivery terms for shippers, certificates for factories, response times for IT support.
- Licences and certificates, with who issued them, such as CIDB registration or ISO 13485, so ChatGPT can state them rather than guess.
- Who does the work. Name your doctors, founder or lead technician. Clinics should keep within the MAB and MMC advertising rules, as our clinic guide explains.
- Your prices or a starting price, if customers ask about cost. Written as text, not in an image.
- The languages you serve customers in, such as English, Malay and Chinese.
Here's how to write each of these as a page section.
EasyFound is an AI SEO service for Malaysian businesses. We check what six AI tools say about you in English, Malay and Chinese, and do the work of putting these facts where they can find them. See what ChatGPT says about you below, then go through it with us on a free call.
What does ChatGPT say about you?
See which of your facts ChatGPT repeats when customers ask for a business like yours, then go through it with us on a free call.
Frequently asked questions
What does ChatGPT say about a business when it recommends it?
Mostly what the business does and where it is. In EasyFound's Malaysian tests through OpenAI's API (September and October 2026), when ChatGPT named a business and linked its own website, it said what the business does in 93% of those namings. It said where the business is, or the areas it covers, in 70%. The next fact depended on the trade, such as delivery terms for freight forwarders or the doctors for clinics.
Does ChatGPT copy text word for word from my website?
Usually it condenses rather than copies. In EasyFound's tests it wrote short lines next to the link, such as where it is based, which services it offers, or that it holds a named certificate. We coded which kinds of fact it repeated, not whether the wording matched the page, so we can't say how often it copies word for word.
Should I put my prices on my website so ChatGPT can mention them?
It can, if customers ask about cost. In EasyFound's Malaysian tests, ChatGPT repeated a price in about one in four of the recommendations linking a business's own site when the question mentioned price, cost or budget. When it didn't, that fell to about one in sixteen. Prices came up far less often overall than what a business does and where it is.
Does ChatGPT repeat my reviews from my website?
Rarely. In EasyFound's tests, ChatGPT made any remark about reviews, a rating, a count or review wording, in 9 of the 655 recommendations where it linked a business's own website. Review remarks came mostly with directory, listing and Google Maps links instead. Reviews still matter to the customers who check them after ChatGPT names you.
Sources
Our data: EasyFound, What ChatGPT repeated about the businesses it named, October 2026. We made no new AI calls. We re-read 297 saved answers from nine tests (239 of them named at least one business, and those are the rows in the CSV) through OpenAI's Responses API with web search, not the ChatGPT app: renovation, solar, accounting and company secretary questions in English, Bahasa Malaysia and Chinese (24 September 2026, gpt-5.4-mini); six local questions such as "halal bakery in Subang Jaya for a birthday cake" (26 September, gpt-5.4-mini); 30 aesthetic and skin clinic questions (29 September, chat-latest, search required); 13 online shopping questions (1 October, gpt-5.4-mini); 10 questions from shoppers in Singapore and Indonesia (5 October, gpt-5.4-mini, location Singapore or Indonesia); and IT support, WhatsApp chatbot, freight forwarder and overseas electronics buyer questions (6 October, chat-latest, search required). Many of the earlier questions were short keyword phrases rather than the chatty way people type. A naming is one business in one answer: 1,019 in all, 1,011 with a link next to the name, and 655 where that link was the business's own website. Each naming's lines were read and coded with one codebook of eleven yes/no facts. Then we re-read a random sample of 26 namings ourselves: 22 matched exactly, and the other 4 differed on a single fact each. A second reviewer re-read a fresh random sample of 30 own-site namings: 28 matched exactly, and 2 differed on a single fact (one doctor mention, one patient comment); what the business does and where it is matched in all 30. Where an earlier article coded the same fact, we kept its coding: reviews from our no-reviews coding, and location and certificates from our manufacturer test. Our categories are broader than some single-industry articles' (for example, "hours or response time" includes 24/7 availability) and count each business named rather than each answer, so the counts differ from those articles. "Questions that mentioned price" were matched on words such as price, cost, budget, cheap, harga, murah and 价格. Platforms, marketplaces and government bodies weren't counted as businesses. Download the coding (CSV). We don't name the businesses, because one test isn't a ranking.
Other sources:
- Google Search Central, AI features and your website, updated 10 December 2025, read 7 October 2026 (link)
The coding is shared under CC BY 4.0: you're free to reuse it, with credit to EasyFound.
ChatGPT changes often; treat these figures as a dated measurement.
Research by Janice Pang, EasyFound.