How do I write a page that ChatGPT will quote?

Your prices sit in a neat promo poster on your website, under a heading that says "Our Services". A customer in USJ asks ChatGPT how much aircon servicing costs, and it quotes someone else's page. To write a page ChatGPT will quote, give each section one customer question and answer it in the first sentence, with the facts, such as the RM price, the areas you cover and your hours, in plain text rather than in an image.

We rewrote an example page that way and measured the match. Before, its price section matched worse than the same site's installation section for half the questions we tried. After, it matched better on all of them.

What does a page that ChatGPT can quote look like?

A page ChatGPT can quote answers the customer's question right under the heading. Here is a fictional Subang Jaya aircon company, written two ways.

Before, under Our Services: "Since 2012, our certified technicians have kept homes across the Klang Valley cool… WhatsApp us for the best deal!" The prices are in an image.

After, under How much does aircon servicing cost in Subang Jaya?: "Aircon servicing in Subang Jaya costs RM100 per unit for a basic service… Gas top-up is extra, from RM60. We cover Subang Jaya, USJ, Puchong and Shah Alam…"

We measured how closely each version matched questions such as "How much does it cost to service my aircon in Subang Jaya?", "Berapa harga servis aircond di Subang Jaya?" and "梳邦再也冷气清洗一次多少钱？". Higher means a closer match. The installation section, the wrong answer, scored 0.82 on the first question.

Heading kept. All scores, with and without headings (CSV).

Which changes help my page match what customers ask ChatGPT?

Of the three single changes to the example page, answering first gave the biggest lift in match, and it held whether or not the heading stayed attached:

1. Answer first. It lifted the section above the installation section for every question, with or without the heading.
2. Write the price as text. Even at the end, it beat a price in an image.
3. Use a question heading. It helped when the heading stayed with the text. Scored without its heading, the way our Retrieval Lab splits pages, the gain disappears.
4. Keep one question per section. For "Can you recommend a reliable aircon servicing company near Puchong?", the rewrite gave the smallest gain of all. A price answers a price question; our reading is that trust questions need their own section.

Do the Malaysian pages ChatGPT actually cites look like this?

The Malaysian business pages ChatGPT cited for price questions in our test mostly had the question written out and the price in plain text. We read the HTML of 36 business-owned pages it cited for local recommendations and prices in an earlier test.

• Price pages wrote the question down. Eight of the 10 pages cited for prices had the customer's question on the page, as a heading or an FAQ. Six of those were web design and hosting firms' website-cost guides.
• Prices were mostly in the text. In 12 of the 18 price statements ChatGPT linked to a business's own page, every RM figure appears in that page's text. Most came from one website-cost question.
• "Who should I hire" pages were simpler. Only 3 of the 27 pages cited for local recommendations had a customer question on them.

So written-out questions were common for price questions, not a rule everywhere (page checks, CSV).

What do Google, OpenAI and researchers say about writing a page for AI answers?

Google, OpenAI and the best-known research paper favour plain, clearly structured text, and none promises a rewrite gets you quoted. Google's list for its AI features includes "Making sure that important content is available in textual form"¹. For its own search, it adds "You don't need to write in a specific way just for generative AI search"².

OpenAI's publisher FAQ asks sites to "make sure you aren't blocking OAI-SearchBot"³, its search crawler, and gives no advice on wording.

The 2024 GEO study rewrote pages from the top five Google results fed to a test AI engine⁴. Adding statistics, quotations or cited sources raised those pages' share of the answer by 30–40% in relative terms. Keyword stuffing gave "little to no improvement", and the study didn't test headings or ChatGPT.

Our reading: a section that answers one question plainly isn't writing "just for AI"; it suits a customer on a phone too.

What can't this example tell me about getting quoted by ChatGPT?

It measures how closely a passage matches a question, not whether ChatGPT cites it:

• One invented page, written by us and scored with Google's matching model, which may differ from ChatGPT's. Its "image" was a caption, so we didn't test whether ChatGPT reads text inside images.
• Matching isn't quoting. ChatGPT still has to find your page and choose it.
• Cited pages only. We can't say how many image-only price lists ChatGPT passed over.

How do I start rewriting my page so ChatGPT can quote it?

You already know the answers, because customers ask you every day. Start here:

1. Request EasyFound's free check. See what ChatGPT says when customers ask about your business today, then go through it with us on a free call.
2. List the questions customers WhatsApp you, in their words and languages: "berapa harga", "do you cover Puchong", "can come this Saturday?".
3. Give each question its own section, with the answer, RM figure and area in the first sentence.
4. Move prices, hours and areas out of images and PDFs into text.
5. Use a small table for price tiers, such as basic service, chemical wash and gas top-up.

EasyFound, an AI SEO service for Malaysian businesses, checks what six AI tools say about you in English, Malay and Chinese, then works on your pages so the answer they find is yours. Start with the free check below.