How do agencies show a prospect what AI says about their business before a pitch? (Malaysia)

Agencies show a prospect what AI says about their business before a pitch by asking ChatGPT, and any other AI tool the prospect's customers use, those customers' questions, in English and Malay, logged out and more than once. Bring the dated answers, who it named instead and the pages it linked, not a summary you asked ChatGPT to write: a summary shows what it knows when asked by name, not whether it recommends them when a customer asks.

Picture an agency account manager in PJ the night before pitching a car workshop in Klang. The quick move is to type the workshop's name into ChatGPT and screenshot the reply.

ChatGPT advises much the same. We asked it this article's question in two phrasings through OpenAI's API on 21 October 2026, and all four answers told us to have ChatGPT summarise the prospect's business. Across six answers to three phrasings, none wrote out a question a customer would ask without the prospect's name; the example prompts it gave were about the prospect itself ("this company", "[brand]").

The questions below are ones a sceptical owner may ask in the pitch, in an order that works for the deck.

Isn't ChatGPT's summary of my business enough?

A ChatGPT summary of a prospect's business answers "what do you know about this company?", a question few customers ask before they have heard of it. The question that costs the prospect work is a customer asking for a recommendation and ChatGPT naming someone else. A summary can't show that. Whether you call it an AI visibility audit or an AI brand audit, the pitch needs the customer's view: the right-hand column below.

Why not just send me a ChatGPT link before the pitch?

A shared ChatGPT link can't show the prospect what their customers see: it is a snapshot of your own conversation, from your own account, and anyone who has a personal-account link can open it². A Temporary Chat doesn't fix this: OpenAI says a Temporary Chat "can use existing memories, custom instructions, and plugins to personalize responses"¹, unless you choose Unpersonalized before the first message.

What did you actually ask ChatGPT about my business?

Show the prospect the three kinds of question you asked ChatGPT about their business, because each one answers a different point in your pitch. For the Klang workshop, the set might look like this (examples, not test findings):

1. A recommendation question without the name, to see if they're named at all: "Any good car workshop in Klang for a Honda City gearbox problem? Not too expensive."
2. The same question in Malay, if their customers ask in Malay: "Bengkel kereta bagus kat Klang untuk baiki gearbox Honda City, ada recommend?"
3. A question that names them, to see if the facts are right: "Is [workshop name] in Klang reliable? Do they open on Sunday?"

Five or six questions usually make the point at a first meeting. Ask each one logged out, three times if you can, as our hand-check guide sets out. A full monthly panel is a reporting job, not a pitch.

My customers ask in Malay. Did you ask ChatGPT in Malay?

Include questions asked in Malay whenever the prospect's customers ask in Malay, and ask them in Malay rather than translating an English answer. Asked in Malay, ChatGPT still searched mostly in English: in our October test, about 9 in 10 of its search queries for Malay questions were in English. Our reading, and a pitch point: the prospect's English pages likely shape what Malay-speaking customers are told too.

Why did ChatGPT name my competitor and not my business?

ChatGPT naming a competitor instead of the prospect's business is the answer to lead with, but you can show what happened, not why. Put the customer question where a competitor was named and the prospect wasn't on the first slide, with the page ChatGPT linked.

What can't a pre-pitch ChatGPT check tell me about why my competitor was named?

A pre-pitch ChatGPT check can't tell you three things:

• Why a page was used. You see which pages were linked, not the reason, so label any "why" as your reading.
• Exactly what one customer saw. A logged-out check leaves out memories and chat history, but ChatGPT may still use an approximate location from your IP address, so check from the prospect's area if you can.
• How the ChatGPT app behaves. Our advice test is six API answers on one day, not the ChatGPT app; the agency reporting guide covers the wider limits.

Can you promise ChatGPT will recommend my business?

Don't promise the prospect that ChatGPT will recommend their business. OpenAI's own help page says of ChatGPT search: "Placement is not guaranteed."³ Promise the work and the re-check instead. After the pitch, a one-off ChatGPT snapshot becomes a schedule: the same questions for each client brand, asked again across the AI tools their customers use, each brand reported on its own. By hand, the work grows with every client you win.

EasyFound sells an AI visibility tool for GEO (generative engine optimisation), so read this table as our claim about ourselves.

Will ChatGPT say the same about my business tomorrow?

ChatGPT may well say something different about the prospect's business tomorrow, so present what it says as a dated snapshot of a few answers, never as a rank or a verdict. Repeat answers rarely match. Two ChatGPT answers to the same question shared only 15% of the businesses they named in our Malaysian test, so say "named in one of three asks", not "ChatGPT recommends this competitor" (why one screenshot misleads).

• Label every answer with the date, the AI tool, the language and "logged out".
• Show the page ChatGPT linked for any wrong fact, and let the prospect confirm it (fixing wrong details).

How do I get a prospect's ChatGPT answers ready before my next pitch?

Getting a prospect's ChatGPT answers ready takes an evening or two by hand. Or start with a request:

1. Request EasyFound's free check for the prospect. Enter the prospect's website on our agencies page. We'll email you what ChatGPT says about their business, and you can talk it through with us on a call.
2. Add two or three questions of your own, logged out, including one in Malay.
3. Use a simple template: one slide per answer that matters, with the question, the date, who was named and the page linked.
4. In the meeting, ask the prospect what's wrong. Their corrections can become the first month's work.

EasyFound is an AI search visibility (GEO) tool built for Malaysian businesses. For an agency, the snapshot you show a prospect can become that client's first baseline, asked again on a schedule once they sign. Start with the prospect you're pitching next, below.