How do I fix wrong information ChatGPT says about my business?

To fix wrong information ChatGPT says about your business, correct the page it took that information from. For questions about a named business, ChatGPT usually searches the web and repeats what it finds. So the fix is to find its source, then correct your own website first, your Google Business Profile next, and the directory or blog it quoted after that.

In our same-name test, one Ipoh coffee shop with no working website we could find got six different sets of opening hours across five answers.

Where does ChatGPT get the wrong information about my business?

ChatGPT gets wrong business details from the pages it searches, and in our test they came from other people's pages: directories, blogs, travel sites, or another business's page. Answers quoting a business's own website matched it in 5 of 6; the two that didn't quote it were wrong both times (full breakdown).

How do I fix wrong information ChatGPT says about my business, step by step?

Fix wrong information in ChatGPT in this order: record it, trace it, correct the source, check again.

1. Ask the question your customers ask. Log out, then type it the way they would: "Is [your shop] in Ipoh open on Sunday morning?" Ask in Malay or Chinese too if customers do. Screenshot it.
2. Open the Sources. OpenAI says you can "Select Sources, when available, to view cited sources and other relevant links"¹. Note which page carries the wrong detail. If none show, it may have answered from training; carry on anyway.
3. Fix your own website. Put your name, address, phone and hours on one page as plain text, not only in an image.
4. Fix your Google Business Profile. Match the hours and phone to your website (what to fix there).
5. Fix the page ChatGPT quoted. Claim or edit the directory listing, or email the blogger the correct detail.
6. Make sure ChatGPT can read your site. OpenAI's publisher FAQ says "make sure you aren't blocking OAI-SearchBot"². Which AI bots to allow explains how.
7. Ask again on a set date. Use the same question and compare with your screenshot. There is no fixed timetable.

Which pages should I fix first when ChatGPT gets my business wrong?

Fix your own website first, because that's the page whose details matched in our test, then the page ChatGPT actually cited.

Can I report wrong business information to OpenAI directly?

Not as a correction request, as far as we could find. OpenAI's help centre and forms have no route we could find for fixing a business's hours, phone number or address. What exists instead:

• Thumbs down. OpenAI says: "Click the thumbs down icon below any response to provide feedback"³. It's feedback, and "the entire conversation associated with that feedback may be used to train our models"⁴.
• Content reports. The report form's reasons include spam, fraud, privacy and intellectual property, but not wrong business details⁵. OpenAI says "Reported domains and other content may be reviewed by OpenAI's Model Quality team"⁶. Our reading is that this suits a fake or scam page, not a stale directory listing.
• Privacy correction. OpenAI's privacy policy offers a correction request when output "contains factually inaccurate information about you"⁷. It sits under personal data, so our reading is that it's meant for people named in an answer, not a company's hours.

Correcting ChatGPT inside your own chat changes your Memory; OpenAI doesn't say it changes your customers' answers. OpenAI says "You can tell ChatGPT that remembered information is incorrect or outdated"⁸, and Memory personalises responses for you.

How do I fix festive hours, Malay or Chinese names and my SSM name in ChatGPT?

Write festive hours, other-language names and your SSM name on your own pages before customers ask.

• Festive hours. Before Hari Raya or Chinese New Year, add a dated notice to your website, such as "Closed for Chinese New Year from [date], open again on [date]." On Google, special hours cover closures of "up to 6 days in a row"; for 7 or more, Google says to mark the business temporarily closed⁹. Remove the notice afterwards, or it becomes the next wrong answer.
• Malay or Chinese names. If customers know you by a Malay or Chinese name, ask ChatGPT using it. If it picks a different business, add that name to your About page next to your address.
• SSM name vs trading name. If ChatGPT shows your Sdn Bhd name with someone else's address, put both names together in your website footer. The identity checklist covers name, address and phone in full.

What can't these steps promise about fixing ChatGPT?

• A date. We found no OpenAI timetable for when a corrected page shows up in answers.
• The app. Our test used OpenAI's API, which can answer differently from the ChatGPT app.
• Proof. We didn't correct listings and re-test, so our figures show where good answers came from, not a before-and-after.

How do I start fixing what ChatGPT says about my business?

Most wrong answers trace back to a page someone can change.

1. Request EasyFound's free check. See what ChatGPT says about your hours, phone number and name, and where it got them, then go through it with us on a free call.
2. Ask your own customer question, logged out, and open the Sources.
3. Fix your website first, then the page ChatGPT cited.

EasyFound is an AI SEO service for Malaysian businesses: we check six AI tools in English, Malay and Chinese, then work on the pages they draw on. Start with the free check below.